Claire Dawe’s The Postworthy Tailgate x SideBar

The Postworthy Tailgate is an elevated gameday-inspired influencer event hosted at Side Bar in Birmingham on Saturday, September 20th from 12–5 PM. With space for 350+ local content creators, this event is designed to spotlight local businesses while giving creators a space to network, capture content, and enjoy a curated experience they’ll want to post about.

We’re transforming Side Bar into a postworthy playground—featuring free samples, aesthetic activations, mini beauty services, photo ops, and more. From postworthy drinks to tailgate snacks, every corner of the venue is an opportunity to engage, connect, and and make Postworthy content. We’re inviting local vendors, artists, and businesses to be part of this high-visibility day to build brand awareness and create lasting impressions—both in person and across social platforms!

This event will be hosted by Claire Dawe & our lovely friends at SideBar.

From Claire: This will be my first OFFICIAL event for my new brand - Postworthy! I posted a video online stating that I wanted their to be more influencer-like opportunities for content creators in Birmingham - no matter what the size of your platform is! While I have been waiting on this opportunities myself, I then asked myself.. why don't I just make it happen?! After posting that video, I received HUNDREDS of messages from local creators and local businesses wanting to be apart of this movement. I have been blown away with the outpour of support and love from businesses and creators all throughout the state of Alabama. This is just the beginning! I hope to see you at The Postworthy Tailgate - because you and your business are Postworthy.

What do I wear?

Whatever postworthy gameday outfit you would like! Whether you want to dress up in your finest tailgating fits or dress down in your fave team's jersey, just come ready to have fun, get content, and experience postworthy moments!

Can I come alone?

Absolutely! This event is designed for creators to be able to mingle with other people just like you! I want everyone to walk away from this with a new friend. If you would like to bring a buddy to this event, please do! Just remember, everyone needs a ticket in order to attend.

What can I expect?

Make sure to follow us on all social platforms to stay up to date with sponsors and activities that will be going on at The Postworthy Tailgate! While we already have over a dozen businesses that will be in attendance, we will be sharing more throughout the next few weeks leading up to this event.